Digital Listening & Performance

Digital Listening & Performance tool, harness the power of AI to unlock consumer insights with a focus on cultural nuances and language diversity, especially Arabic dialects. This tool is a game-changer for brands operating in the MENA region, offering features like Precision Listening and Diverse Dialect Analysis. It's your solution for enhanced brand messaging, effective market feedback monitoring, and content strategy optimization in complex market environments.



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Overview

Joined the organization at a time when no proprietary product existed and only a third-party BI dashboard was in use, I quickly identified the need for an in-house solution. Within just two months, I assembled a dedicated team, leading to the development of our first MVP. This pivotal step marked the transition from reliance on external tools to the creation of a tailored, in-house product, setting a new direction for our organization's technological capabilities and business intelligence strategy.


Role: Product Management, Project Management, User Experience Design
Duration: June 2023 - Present
Results: The development of our in-house product under my leadership as Product Manager yielded immediate and significant results. Remarkably, right after the launch of our MVP, we secured agreements with two new clients. This success not only validated the product's market fit but also demonstrated the effectiveness of our team's approach to meeting client needs with a tailored solution.